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SMH 2.0

Project type

e-Commerce, B2B

Date

Jun 2020

Location

Bangalore

Led the user interface design initiatives for Shell MarketHub, a global B2B e-commerce platform with a value of $19 billion.
• Ensured adherence to technical and accessibility standards by implementing thorough review processes based on brand guidelines.
• Demonstrated expertise in end-to-end product design. Conducted field usability testing with Shell teams located in different geo-locations.
• Pioneered the implementation of Shell's inaugural design system, named "GEL" streamlining design processes and promoting consistency across teams.
• Volunteered for an internal project focused on advancing human-centered design practices, advocating for user-centric design methodologies throughout the organization.

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