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About

Hello, I’m Mohamed Rafi,A Sr. Product Designer/Design Lead crafting intuitive experiences that blend function and aesthetics for engaging, user-friendly interfaces.

As an Experience Designer at Shell with over five years of expertise, I contribute to delivering seamless, user-centered designs for global platforms. My work on Shell MarketHub, a $19 billion e-commerce platform, involved spearheading its user interface design while prioritizing technical and accessibility standards. I led the development of Shell's first-ever design system, "GEL," which streamlined workflows and promoted consistent user experiences across teams. My commitment to advancing human-centered design is further reflected in my voluntary efforts to champion user-centric methodologies within the organization.

Throughout my career, I have excelled in creating intuitive, scalable design systems and conducting usability testing across diverse geographies. By leveraging end-to-end product design skills, I ensure that user needs and business goals align seamlessly. Passionate about fostering collaboration, I work closely with cross-functional teams to deliver impactful, accessible digital solutions that drive business excellence and user satisfaction.

Say Hi to My Clients

WHO

SHELL

CAMUS

PWC

WWF

CURATION

LEXIS NEXIS

COGNAC

MEUKOW

DIVERS FASHION

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