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Shell Fleet Hub
Project type
B2B, Web application
Date
Jan 2022
Location
Netherland
Shell Fleet Hub is part of Shell’s global B2B digital fleet ecosystem, designed to help business customers manage complex fleet operations through connected digital experiences.
I led UX strategy and design across Shell Fleet Hub, Fleet App, and eTM tolling experiences, contributing to a digital ecosystem serving:
210K+ users across 34 countries
173K companies
8M active fuel cards
24M+ annual digital interactions
8.1/10 Global Customer Satisfaction Index (CSI)
The ecosystem also supported the expansion of tolling capabilities across 26 European countries, enabling fleet customers to manage increasingly complex cross-border mobility needs.
